TRAI has issued Directions to multi system operators (MSOs)
and their linked local cable operators (LCOs), providing cable TV services in
the notified Digital Addressable Cable TV Systems (DAS) areas, covered under
the first phase of implementation of DAS, regarding implementation of
Subscriber Management Systems. DAS is being implemented across the country in a
phased manner, with the first phase from 1st Nov. 2012 and the fourth and final
phase completing by 31st Dec 2014.
As per the Quality of Service (QoS) Regulations of TRAI, applicable for DAS
areas, MSOs are required to establish a Subscriber Management System wherein
all the details of the subscribers alongwith their choice of services (i.e.
channels, bouquets etc.) are required to be maintained. This would bring in
addressability and consequently, complete transparency in the whole system.
This system enables the subscribers to exercise their choice of services and
budget their bills accordingly and also facilitates the MSOs to effectively
manage their accounting and billing of the services rendered.
It has come to the notice of TRAI that this feature has not been implemented
effectively by many MSOs. Also in many of the cases LCOs have not provided the
completed subscriber application forms to their linked MSOs. Thus, the real
benefits of digitization are not reaching to the subscribers. TRAI has directed
all the registered MSOs and their linked LCOs to ensure, in accordance with
their mutually agreed roles, that the Subscriber Management System is made
fully operational, as envisaged in the QoS regulations of TRAI.
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