Florists and gift shops are busy catering to the vast needs of love birds in the city of joy. Where money no more remains a limiting factor for love, the shopkeepers are struggling hard to meet the mid-night delivery deadline, as everyone wishes to wish first. Ranjeet Singh Gandhi, who owns three shops in New Market says "Valentine's day market ushered greatly after the release of Shahrukh Khan starrer film Mohabbatein,and even today Mohabbatein leaves and red roses top the list. There is literally no limit for most of the customers; even the non-earning college students are willing to spend Rs 1000-2000 for their love." Madhu Saha, distributor of Archies who is in the trade since last 25 years and owns shops at multiple locations says that, Valentine's Day market has developed significantly in last 8-10years, there is almost two fold expansion in market in last 4 years. He said, "Though there are cards in range of Rs.55-795, customers are not keen in buying lower end cards." He added, "Mostly people give chocolates, coffee-mugs and Teddy bears.
"Most of the flowers are brought from Howrah and Bangalore, some of them even being imported from Bangkok. Orchids and lilies are next preferences after roses, says Ranjeet. He further said, "Proportion of married to unmarried customers is nearly the same this year, more over there is also a significant increase in number of elderly customers." This Valantine's has also been good for the people working at the florist shops as Ranjeet says where they normally employ four people for Rs. 300 a day, now they have 12 people working at Rs.1000 a day. The shops are also earning in the range of fifty thousand to a lakh rupees a day where on a general day they earn around 5000 rupees.
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